Puma’s 2010 World Cup Commercial: The Craft Behind “Journey of Football”
Puma’s Journey of Football connects street games, star players and supporters. We examine its Gnarls Barkley song, scripted spontaneity and Love Equals Football message.
online advertising
Can an Online Ad Infect You Without a Click? The AdFection Case
Could an online ad infect your device without a click? The AdFection case reveals how targeted advertising became part of a spyware delivery chain at Al Jazeera — and why seeing an ad doesn’t mean you’re infected.
Heineken’s Pubscription: Using your TV to get you out of the house
Heineken’s Pubscription turns the familiar act of choosing something to watch into a way of choosing where to go out. This article looks at how the campaign’s cinematic launch film, streaming-style pub catalogue and weekly drink voucher work together as one creative idea. It also examines how the ad connects screens with real-world socializing, while separating the campaign concept from any unproven claims about visits, sales or effectiveness.
Halloween ads 2026: The ideas behind Fanta, Twix, Rivian and Pringles
How Fanta, Twix, Rivian and Pringles turn Halloween ideas into ads—and where the stories, jokes and product connections work or fall short.
Are YouTube ads getting worse?
YouTube ads can feel more frequent, repetitive and harder to escape. Here’s what has actually changed, why the experience differs by viewer and what you can do about it.
Why are so many online ads so stupid?
Some online ads look absurd, yet advertisers keep running them. Here’s why ad testing, cheap AI production, repetition and ridiculous hooks can still get results.