Heineken’s Pubscription: Using your TV to get you out of the house
Heineken’s Pubscription turns the familiar act of choosing something to watch into a way of choosing where to go out. This article looks at how the campaign’s cinematic launch film, streaming-style pub catalogue and weekly drink voucher work together as one creative idea. It also examines how the ad connects screens with real-world socializing, while separating the campaign concept from any unproven claims about visits, sales or effectiveness.
