AI people in ads: When a convincing face becomes part of the claim

AI People in Ads: How to Verify Testimonials and Experts

A person looks into the camera and tells you what works. Maybe she is explaining why your communication skills are holding you back. Maybe a man in workout clothes is describing the routine that finally changed his body. Maybe someone who looks like a doctor, coach or podcast guest is explaining what your body has … Read more

Why we started AdsUncovered: The ads we’re tired of seeing

Why We Started AdsUncovered: What’s Behind the Ads?

For a while, YouTube seemed determined to teach us how badly we were apparently talking to other human beings. “Never start a conversation with this…” “Never say these three words…” “Your first sentence decides everything.” Then there were the people who had supposedly spent 20 years coaching CEOs and billionaires and were now ready to … Read more