Heineken’s Pubscription: Using your TV to get you out of the house

Editorial illustration of a television showing pub choices beside a warmly lit pub.

Heineken’s Pubscription turns the familiar act of choosing something to watch into a way of choosing where to go out. This article looks at how the campaign’s cinematic launch film, streaming-style pub catalogue and weekly drink voucher work together as one creative idea. It also examines how the ad connects screens with real-world socializing, while separating the campaign concept from any unproven claims about visits, sales or effectiveness.

AI people in ads: When a convincing face becomes part of the claim

AI People in Ads: How to Verify Testimonials and Experts

What this article covers This article looks at what an AI-generated person in an ad is actually doing: presenting a product, acting as a customer, or lending expert authority to a claim. It explores why a convincing face is not the same as reliable evidence, what AI labels do and do not tell you, and … Read more