Puma’s 2010 World Cup Commercial: The Craft Behind “Journey of Football”
Puma’s Journey of Football connects street games, star players and supporters. We examine its Gnarls Barkley song, scripted spontaneity and Love Equals Football message.
Can an Online Ad Infect You Without a Click? The AdFection Case
Could an online ad infect your device without a click? The AdFection case reveals how targeted advertising became part of a spyware delivery chain at Al Jazeera — and why seeing an ad doesn’t mean you’re infected.
Heineken’s Pubscription: Using your TV to get you out of the house
Heineken’s Pubscription turns the familiar act of choosing something to watch into a way of choosing where to go out. This article looks at how the campaign’s cinematic launch film, streaming-style pub catalogue and weekly drink voucher work together as one creative idea. It also examines how the ad connects screens with real-world socializing, while separating the campaign concept from any unproven claims about visits, sales or effectiveness.
Halloween ads 2026: The ideas behind Fanta, Twix, Rivian and Pringles
How Fanta, Twix, Rivian and Pringles turn Halloween ideas into ads—and where the stories, jokes and product connections work or fall short.
A display ad served by Google isn’t a safety guarantee
Google reviews ads, verifies advertisers and enforces its policies, but that does not make every Google-served display ad a safety guarantee. Here’s what those checks actually mean, how suspicious ads can be reported, and what consumers should still verify before trusting an offer.
Inside Nexera’s AI Ad Machine
Nexera’s ads reuse familiar hooks, audio and visual formats across different AI-learning pitches. We looked at recurring patterns, AI actor labels, themed front doors and what public ad libraries reveal about the system behind them.
Google tests a new search economy: AI, ads & publisher payments
Google is testing a new way to compensate publishers when their content helps create AI Overviews, adding a new economic layer to search alongside clicks, traffic and advertising.
Saw an Eskiin shower head ad? Here’s what to check before you buy
Eskiin markets its filtered shower heads with claims about hair, water quality and low-risk returns. We looked at the evidence, independent testing, NSF language, refund terms and recurring filter costs.
Does YouTube have an incentive to make ads worse?
YouTube makes money from ads and from subscriptions that remove them. We looked at whether that creates a business incentive to make the ad-supported experience worse.
AI people in ads: When a convincing face becomes part of the claim
What this article covers This article looks at what an AI-generated person in an ad is actually doing: presenting a product, acting as a customer, or lending expert authority to a claim. It explores why a convincing face is not the same as reliable evidence, what AI labels do and do not tell you, and … Read more